William Hill

William HillWilliam Hill is one of the biggest names in British betting, and if you watch football, boxing, or rugby you have probably already encountered the brand, which sponsors lots of major tournaments.

While originally a bookmaker and usually associated with sports betting, William Hill also offers a casino and bingo halls, both of which can be accessed from one account online.

This is a firm with huge brand power, but does it live up to the hype? We will find out in this review, where we will consider what’s on offer and how WH stands up to its major competitors like Bet365, Ladbrokes, and Paddy Power.

William Hill Review – Conclusion

William Hill offers a top-notch place to bet on your favourite sports, and if you are looking for an online casino you will find it difficult to find one which offers as much in one place as this.

Do be aware that there have been too many complaints about voided winnings and late payouts to chalk it up to mere coincidence, but in the vast majority of cases William Hill is one of the best online bookmakers and casinos you could choose.


  • £30 in free bets if you bet £10 in the sportsbook
  • Huge range of betting markets to choose from across every sport
  • Live betting and early cash outs available on bets
  • £10 no deposit bonus available in the casino for UK players
  • Daily bonuses and promotions for existing punters & players


  • Some complaints about late payouts
  • Limited range of live casino games

William Hill Bonus Offers & Promotions

There are lots of bonuses available to sports bettors, casino players, and those who like a bit of bingo for kicks. In actual fact, William Hill offers more bonuses and promotions than most others we have encountered.

Sportsbook Welcome Bonus

If you bet £10 in the sportsbook, you will be given £30 in free bets. After you have made a qualifying bet and it is settled you will see the free bets waiting in your account.

Casino Welcome Bonus

A first deposit bonus of 100% up to £300 is available to new casino players. The minimum deposit is £10 to be eligible for this offer.

Daily Deposit Bonus

Every single day of the week, casino players are eligible for a deposit bonus whereby depositing £30 gets £60 to play with. Obviously, the minimum deposit for this deal is £30.

No Deposit Bonus

UK players are entitled to an exclusive £10 no deposit bonus. This is a one-time offer and you must be resident in the UK to claim it.

Poker Bonus

There is a dedicated poker section and new players are entitled to a bonus of 200% up to £1,200. This is released in increments as you play.

Bingo Bonus

Bingo players can claim 400% up to £40. This is a one-time bonus.

William Hill Sports Betting

William Hill is one of the original land-based British bookies, and has been around for a lot longer than the web itself. Naturally, it has quickly established itself as a top name in the online betting scene, and if you watch any form of sports in the UK, you will have no doubt seen the multitude of ads it displays at stadiums and beams across TV channels.

You can bet on just about any sport under the sun at William Hill. Football, rugby, cricket, tennis, boxing, athletics, UFC, and a range of others popular sports are available in the sportsbook.

You can also bet on lots of outcomes other than just outright wins, including goals scored, total score, number of cards, number of corners, and much more in football. Markets like method of win and round of win are available in boxing and mixed martial arts fights.

If you are out to bet on football, this could be the ideal sportsbook for you. Leagues and tournaments from around the world are open to betting, from the EPL, La Liga, and the Bundesliga, to the Euros, World Cup, and Champions League. You can also bet on matches in smaller leagues from Brazil to Uzbekistan.

You can watch live events, get text alerts, cash out, and even set your own bets. William Hill is a top-notch sportsbook in every way.

William Hill Casino

You can play lots of top quality casino games here, and we have to say the casino is definitely one of the best we have encountered overall. Games from Playtech, Microgaming, and Ash Gaming are available, meaning a quality gaming experience is guaranteed. For those who are new to online gaming, these are the top software producers in the industry and their games are vastly superior to most others.


When we see Playtech and Microgaming slot games in the same place, we get excited as far as slots go. It’s actually quite rare to find a casino offering both, but William Hill is one of those which does.

Games like Jackpot Giant, Gladiator, Mega Moolah, and Immortal Romance all offer massive jackpots (like, millions of pound massive) and we recommend you get things kicked off by playing these games and branch out from there.

Table Games

Baccarat, blackjack, craps, multiple poker variants, roulette, wild viking, and plenty of other casino table and card games are available in the digital casino. You can also enjoy baccarat, blackjack, roulette, and poker in the live casino, which is powered by Evolution Gaming.

If you are playing on a mobile device, you can access William Hill through your browser or can download an app compatible with iOS and Android devices to enjoy the games straight from your device.

William Hill Casino


There is a specific bingo section of the site, with game starting round the clock. If you miss one, it will literally only be minutes until the next one starts. This is an action-packed section of the site with lots going on.

There is also a bingo bonus on offer. Check out the bonuses section above to get the details.

William Hill Bingo



There is a dedicated poker section on the site, with a downloadable poker client. This allows you to play against others from around the world, with lots of tournaments, games, and promotions throughout each month.

William Hill Poker


As stated previously in this review, William Hill is working with the best games providers in the online casino business.

There are hundreds of games on offer including slots, card games, table games, live dealer games, and video poker.

All the games are safe and secure to play, and payouts are verified by third party agencies. To see a list of the payouts for the Microgaming slots at William Hill, check out its eCogra certificate.

Mobile Apps

The WH mobile app can be downloaded directly from the site and is compatible with almost every iOS and Android device.

The sportsbook includes live betting, live streaming of games and matches, one touch betting, and access to over 150 markets.

You also have the option of betting on the mobile site directly from your tablet or phone. You won’t need to download the app unless you want to.

Deposit & Withdrawal Options

The following deposit and withdrawal methods are available on the William Hill site:

  • Visa
  • Mastercard
  • Maestro
  • Paypal
  • Neteller
  • Skrill
  • Online Banking
  • POLi
  • iDeal
  • Euteller
  • Trustly
  • Western Union

Note – there have been some player complaints  with regards slow/late payouts and voided winnings. While the majority of these cases have been resolved, it is still worth noting that an unusually high number of players make complaints as compared to other sportsbooks and casinos online.

Be aware of this going in, and make sure not to violate the terms and conditions of play.

Languages and Currencies

This site is available in English, German, French, Irish, Italian, Chinese, Japanese, Polish, Russian, Swedish, Spanish, and several other European languages.

Currencies accepted include GBP, EUR, AUD, CAD, HKD, JYP, SGD, SEK, USD.

Security and Fairness

This is a safe and secure sportsbook and casino, holding a license from the UK Gambling Commission and the Malta Gaming Authority.

As for bonuses and wagering requirements, we found them to be roughly the same as what you will find anywhere else. In the case of the casino welcome and no deposit bonuses, the wagering terms are actually lower than average. Check them out here.

External links

Contact and Customer Support

You can reach the William Hill customer service crew by telephone, e-mail, and live chat.

  • E-Mail – Contact form.
  • Telephone – 0800 0856 296
  • Live Chat – Directly on site.